Money to burn? Social networks and mobile devices will tell you where to spend it

4. April, 2011|Blog|No comments

Money to burn? Social networks and mobile devices will tell you where to spend it Mass marketing is no longer a long-term strategy for marketers, said Gartner in a report released on March 29. Consumers are paying less attention to the campaigns they are spoonfed through mainstream media and more attention to the brands that actively ...